Toyota President David Wilson came under fire today after making a seemingly innocent remark as NASCAR superstar Kyle Busch left the company following a bitter divorce.
The comment, which was made in jest, was about how the President enjoyed the smell of children and how he thought Busch was a “real sweetheart” for allowing him to do so.
Unfortunately, the comment was taken out of context and interpreted as an inappropriate gesture, leading to an immediate backlash from fans and the media.
Wilson was forced to issue a public apology, saying that he was “truly sorry” for his remarks and that they were not meant to be taken in any other way than a joke.
As for Busch, the former driver was not pleased with Wilson’s comments and has made it clear that he will not be returning to Toyota in the near future.
Meanwhile, Toyota’s reputation has taken a major hit as a result of the controversy. The company’s stock has dropped significantly and its sales figures have plummeted.
It remains to be seen if Toyota will be able to recover from the PR nightmare that has been created by Wilson’s ill-advised comments.
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