After the fiasco that was Taylor Swift’s highly anticipated tour last year, Ticketmaster has been under fire for its inability to provide fans with tickets to the hottest shows. Despite their best efforts, Ticketmaster has been unable to keep up with the demand of the public, leading to an uproar of complaints.
Now, Ticketmaster is taking steps to ensure fans of Beyoncé have a better chance of grabbing tickets when her upcoming Renaissance World Tour is released.
In an effort to make tickets available to fans of the multi-platinum selling artist, Ticketmaster has teamed up with researchers to study the impact of artificial intelligence (AI) and algorithms on ticket sales.
The company has been studying the different methods that have been used in the past to purchase tickets and are now looking into new methods that could be more efficient in distributing tickets.
Some of the methods include using AI to detect bots and scalpers and to analyze social media trends to identify potential buyers.
Ticketmaster is also looking into potential partnerships with other ticketing companies to ensure that tickets are available to those who are eager to attend the shows.
“We are committed to making sure that fans of Beyoncé can experience her Renaissance World Tour in all its glory,” said Ticketmaster CEO, Michael Rapino. “We are doing our best to make sure that tickets get into the hands of those who truly want to attend the shows.”
To show their commitment to the cause, Ticketmaster has also announced that they will be donating a portion of their proceeds to charities that are dedicated to helping fund music education.
So far, Ticketmaster has received a positive response from the public and many have expressed their appreciation for the companies efforts to make the Beyoncé Renaissance World Tour a success. Let’s hope that Ticketmaster’s efforts will ensure that fans of the Queen can experience her live performances.
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